You know that I’m a huge Madoka Magica fan. Many anime fans are in fact.
But the problem are those (mostly the western fanbase, gee what a surprise) who are got into the show because of adjectives like dark or deconstruction. Many of these are the type that are praising studio SHAFT and Akiyuki Shinbo but are the same type who’d turn up their nose at the studio’s other work (like Hidamari Sketch) or worse, say that the studio and director are killing the anime industry with otaku fan pandering (there’s THAT word again).
That’s not to say I didn’t enjoy Madoka for it’s serious elements but the main draw for Madoka originally was a.the studio, b.the director and c.Ume Aoki’s character designs. While many in the western fanbase have bought the anime, they’ll never really be what I’d consider true fans for it. They’ll never buy the figures. They’ll never look at fanart/doujins. They most certainly never truly have feelings of MOE for the characters.